ASSIGNMENT
This project focuses on creating a complete brand identity for a restaurant, from initial concept to final execution. The goal was to develop a cohesive experience through branding, typography, and menu design.
CONCEPT
Spades is a jazz bar where live music, shared meals, and cards at every table bring people together. Blending timeless sophistication with a warm, inviting atmosphere, the brand creates a space built around conversation, community, and shared experiences.
RESEARCH
Research focused on capturing the warmth, intimacy, and soul of jazz, using those influences to shape the overall visual direction and atmosphere of the brand.
SKETCHES
The Spades logo was designed to have a hidden spade within the mark to subtly reinforce the brand name. Its curves and forms were created to evoke the rhythm, movement, and timeless feel of jazz.
PROCESS WORK
The process explored how to balance a high-end feel with a warm, inviting personality, creating a brand identity that encourages connection and shared experiences.
FINAL DESIGN
The final design blends sophistication with warmth, creating a welcoming identity centered on connection, conversation, and live jazz.
FINAL BRANDING
