ASSIGNMENT
This project focuses on building a publication and brand from initial concept to final execution. The goal is to develop a cohesive identity by defining its purpose, audience, editorial direction, and visual system.
CONCEPT
Fast Break is a surge that drives lacrosse toward a future shaped by grit, heart, and purpose. It isn't stuck in the past, or bound by privilege.
SKETCHES
Early sketches leaned heavily into traditional sports aesthetics before evolving into a more refined concept that balances privilege with the heart of the sport.
FINAL WORDMARK
The final wordmark combines elevated privilege with the heart of the sport to create a bold, modern identity.
PUBLICATION DEVELOPMENT
The publication development shifted from a purely sport-driven approach to a more elevated editorial experience rooted in culture and storytelling.
FINAL PUBLICATION
